Sherman Way Artwalk & Night Market

On June 4th Studio One Eleven partook in Reseda’s inaugural Sherman Way Artwalk and Night Market hosted by 11:11 Art Collective. Our participation in the event stemmed from our involvement with the Sherman Way Conceptual Plan on which we’ve been working with the Los Angeles Neighborhood Initiative (LANI).

The Concept Plan and visioning effort was part of Reseda Rising—an initiative of Councilmember Blumenfield—with cooperation from the City of Los Angeles Great Streets program. Reseda Rising strives to revitalize Sherman Way from Wilbur to Lindley Avenues. The plan has been driven by neighborhood feedback and will lay the groundwork to begin improvements pertaining to the multimodal user experience and economic and business development. The enhancements proposed will include a streetscape and façade improvement plan, as well as economic development strategies.

The Sherman Way Artwalk and Night Market was a continuation of the growing momentum of the Reseda Rising effort. For the event we designed a two-part interactive installation, which encouraged the community to explore Sherman Way and share their thoughts about Reseda. A series of light booths were placed along Sherman Way from Reseda Boulevard to Lindley Avenue at sites of historic and cultural significance to Reseda and its community. Each booth was marked by a cluster of LED-lit, white globe balloons and explained to the community the history and significance of the site.

The booths led attendees to the main installation, which was centrally located amidst other installation artists, a beer garden and the music stage, providing excellent foot traffic. A canvas panel was hung to ask the community, “What’s your Reseda?” followed by a series of six separate panels that spelled out ‘RESEDA.’ Within the letters of each panel, the community was encouraged to write about events, memories or places that represent Reseda and what it means to them.

The prompt generated thoughtful, fun and entertaining comments were reflective of the community’s excitement about Reseda’s future. The installation was bustling with people all evening as hundreds of people stopped by to not only partake, but to read what others in the community had to share.

Thanks to Alex Burkhardt, Helen Cheuk, Tammy Dinh, Sarah Hooper, Kelly Ta and Kelly Riek for conceptualizing and making the art installation come to life.

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