Covering an area of approximately 3.5 acres, the project consists of multiple architectural and urban design strategies that seek to revitalize a city block in downtown Long Beach.

It includes the rehabilitation of four existing commercial buildings for retail and creative office uses totaling 31,000 square feet. Further improvements within the project site include new landscaping and screening on an existing parking lot; and streetscape improvements that include street trees, curb extensions, parkway landscaping, pedestrian lighting, street furniture and pedestrian enhancements. The intent was to regenerate the site as a hub of culture and art within the East Village Arts District by attracting unique businesses, retailers and customers to downtown.